32Red Online Casino In New Horse Racing Sponsorship Deal - 04-02-09

April 2 - Multi award winning online casino, 32Red.com, has announced that they are to sponsor the Flat Jockey Championship title in 2009.

This new advertising investments follows on the organisation's first TV ad earlier this year. The new sponsorship deal is in line with the group's strategy to increase their marketing spend in 2009. The Group is by no means new to h0orse racing, having sponsored the 2008 Group One Cheveley Park Stakes.

Ed Ware, CEO, said, "32Red is proud of the association between our online casino and the cream of British racing. Supporting the best in racing fits our casino's profile as the leading UK casino, following our 6th successive Best Casino award this February"

The Flat Jockey Champion is determined by the total number of both flat and all-weather winning rides by jockeys between the 22nd March and 8th November 2009. Favourites for the 32Red Flat Jockey Championship include the current holder Ryan Moore, who rode 186 winners last year, and Jamie Spencer. At longer odds is Hayley Turner, who rode an impressive 100 winners in 2008 and, if successful, would become the first female champion jockey. However, it is the return of 3 times winner Kieren Fallon that will grab the headlines, despite not returning in time to compete for the title this year.

Josh Apiafi, Chief Executive of the Professional Jockeys Association, commented: "We are delighted to welcome 32Red.com as a PJA commercial partner and look forward to establishing a long and successful working relationship together"

32 Red Casino is a UK online casino powerhouses and 80% of their players are based in the UK. They have built up a reputation of gaming excellence and has a deep understanding of the needs and preferences of UK and European online casino enthusiasts. Read our 32 Red Casino Review.

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