888 Holdings Signs Deal with Dynamite Idea - 06-02-08

June 2 - 888 Holdings continues to expand and to acquire additional software partners, now with the signing of an agreement with Boss Media's Dynamite Idea. Dynamite Idea is an industry-leading provider of fixed odds games to many of the top online casino platforms.

The UK-based company was acquired by Boss Media in April 2008 and is known to be a leader in the industry for the past seven years. Part of Dynamite Idea's portfolio is over 200 game titles in a wide range of platforms such as internet, mobile, Fixed Odds Betting Terminals, and iDTV (Integrated Digital Television). 888 Holdings will use Dynamite Idea's games in gaming arena, game history and shared wallet and they will be available for 888's customers and white-label partners.

888's Senior VP and Head of Offering, Gabi Campos, said "The number of new 88 customers from offerings launched in the last 12 months such as Bingo and Sportsbook is growing constantly. We are expanding our internal activities to build brand loyalty by the provision of best of breed games to complement our core offering. Dynamite Ideas has developed a games portfolio of proven popularity and this represents a significant source of content for the long tail of exciting titles we offer our customers."

Dynamite Idea's CEO Simon Caddy added that "We are delighted to add 999 to our client list. Our key gaming content includes the likes of Triples Chances. Hi Lo, Casino Dice, Aces High and many other titles that have constantly proved to be popular with players. We look forward to the launch of our package of games to the 888 players."

As a results of the announced deal, 888 Holdings plc (LSE:888) shares said to be rising in London, moving around 150 pence.