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888 Launches Much Awaited European Sportsbook - 03-14-08


March 14 - Online gambling giant 888 Holdings has made its much anticipated entry into the sports betting market with the launch of 888sport.com. The sportsbook is now live in the UK, Germany, Spain, Sweden, Denmark and Austria, and the software has been localized for each of those markets and respective languages with more to follow.

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It is widely known that 888's strategy behind this move was to provide its customers with a one-stop-shop for gambling and betting products. The strategy with the sportsbook is to give its recreational low-to-medium staking clients the opportunity have a bet with 888sport.com and the Group hopes that they will convert many of those.

Matt Robinson, brand marketing director at 888, said: "888.com's entrance into the sports betting market represents a significant milestone in the progression of our diversified, multi-channel strategy to grow customer reach and appeal globally. We believe that although our sportsbook addition will result in existing clients betting on sports with us, it will also provide an opportunity for new clients to experience our award winning brand."

The group will obviously try to maximize its sponsorship of the Seville Football Club and the 888.com World Snooker Championships.

Added Robinson: 'Sports sponsorship has always been a significant part of 888.com's marketing strategy and now that we are offering clients an opportunity to bet on activities like football and snooker, we will be looking to offer plenty of markets on Seville FC games and 888.com World Snooker Championship matches in the coming months."

888 developed its sports betting product in partnership with Blue Square. Martin Belsham, managing director of Blue Square, said the deal would strengthen both parties. "We will benefit from 888's international experience and liquidity as we extend our reach beyond the UK; and 888 will complete their customer offer by adding Blue Square's innovative range of betting products."

Visit 888sport.com.


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