March 14 - Online gambling giant 888 Holdings has made its much anticipated
entry into the sports betting market with the launch of 888sport.com. The
sportsbook is now live in the UK, Germany, Spain, Sweden, Denmark
and Austria, and the software has been localized for each of those markets and
respective languages with more to follow.
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It is widely known that 888's strategy behind this move was to provide its
customers with a one-stop-shop for
gambling and betting products. The strategy with the sportsbook is to give its
recreational low-to-medium staking clients the opportunity have a
bet with 888sport.com and the Group hopes that they will convert many of those.
Matt Robinson, brand marketing director at 888, said: "888.com's entrance
into the sports betting market represents a significant milestone in the
progression of our diversified, multi-channel strategy to grow customer reach
and appeal globally. We believe that although our sportsbook addition will
result in existing clients betting on sports with us, it will also provide an
opportunity for new clients to experience our award winning brand."
The group will obviously try to maximize its sponsorship of the Seville Football Club and the 888.com World Snooker Championships.
Added Robinson: 'Sports sponsorship has always been a significant part of
888.com's marketing strategy and now that we are offering clients an opportunity
to bet on activities like football and snooker, we will be looking to offer
plenty of markets on Seville FC games and 888.com World Snooker Championship
matches in the coming months."
888 developed its sports betting product in partnership with Blue Square. Martin Belsham, managing director of Blue
Square, said the deal would strengthen both parties. "We will benefit from 888's
international experience and liquidity as we extend our reach beyond the UK; and
888 will complete their customer offer by adding Blue Square's innovative range
of betting products."
Visit
888sport.com.
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