July 12 - Following the approval of
PartyPartners.com in January
this year, a second affiliate marketing administration program in the
PartyGaming group of online gambling companies has successfully passed the
on-site inspection and monitoring requirements of player protection and
standards body eCOGRA.
AffClub handles affiliate marketer relationships
and administration for PartyGaming Plc subsidiary iGlobalMedia Entertainment
Limited, which operates the websites acquired from IOG Casinos and the Tradal
Group in 2007.
Nine well-established, tier one internet casino brands and one successful
online poker room comprise the
AffClub business portfolio,
including Casino Las
Vegas,
Swiss Casino and
Noble Casino.
“In keeping with the various other PartyGaming operations that eCOGRA
reviews,
AffClub operates in a highly professional manner and its focus on
meeting the needs of affiliates within given control frameworks provides for a
reliable and effective platform for affiliates and regulators alike,” reports
eCOGRA Compliance Manager Sean Roberts who conducted an extensive inspection and
assessment of AffClub’s operations before the eCOGRA Affiliate Trust Seal was
approved by the standards body.
Having successfully met the eCOGRA affiliate program standards,
AffClub is
now entitled to display the eCOGRA Affiliate Trust Seal, which certifies that
the company observes best practice operational standards of fairness and
efficiency in dealing with affiliate marketers, and is independently reviewed on
a regular basis.
eCOGRA chief executive Andrew Beveridge said that among the criteria for
accreditation, applicant programs for the seal must show that affiliate revenue
is calculated fairly and accurately, that payments are prompt, and that there
are appropriate controls in place to accurately link players to affiliates.
“Achieving accreditation such as
AffClub has done requires high levels of
commitment and sound administrative and business systems,” he said.
About eCOGRA’s Affiliate Trust Seal:
eCOGRA is an independent, non-profit London-based
standards organisation that sets online gambling standards and provides an
international framework for best operational and player protection requirements,
with particular emphasis on fair and responsible gambling.
Best practice standards relevant to affiliate programs have been established
through an extensive international research and consultation program, targeting
key areas of affiliate program activity to ensure that:
- Affiliate revenue is calculated accurately and deductions are correctly
allocated
- Payments are completely and accurately processed
- Preventative and detective controls are in place to ensure accurate and
correct linking of players to affiliates
- Program software applications are developed, implemented, maintained and
secured in a manner representative of best practice international standards
- Affiliate programs must be able to demonstrate that they can recover from a
system disaster
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