Betfair Announced As European World Series Of Poker Sponsor - 07-06-07

July 6 - The first European World Series of Poker will take place in London from September 6 to16, and Betfair has been announced as the "presenting sponsor" until 2011. The legal environment in the UK makes it possible to have the biggest ever deal of its kind between online and offline gambling companies.

The event will be the firs time the World Series of Poker has left US shores and will be held at three casinos in London, namely Fifty in St James', The Casino at the Empire and The Sportsman on Marble Arch.

Betfair will be prominently integrated in all aspects of the tournament and will be involved in promoting the event annually.

"Betfair is a global leader in gaming innovation" said Jeffrey Pollack, Commissioner of the World Series of Poker. "Our two organizations each have a vision, style, and brand strength that is complementary and world class".

David Yu, Chief Executive of Betfair said that the deal is historic for his company and that it is an honor to represent an event like the WSOP with its rich tradition.

Betfair is already renowned for its betting exchange. The association  with the WSOP will also raise the profile of its online poker room .

The World Series of Poker Europe will be a series of three events, of which the largest is the main event, a £10,000 buy-in tournaments with 750 players conducted over six days. The prize pool is estimated at £7.5 million, with the winner in line to receive £1.5 million and a WSOP gold bracelet.

Click here to visit Betfair Poker, or for more information or read our detailed Betfair Poker review.

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