April 30 - CryptoLogic Limited, a world leader in
Internet casino and branded gaming software, has signed a multi-year agreement
to provide at least 10 of its top branded and non-branded slot games to Betfair,
the world's largest online betting community. The first five games will be
available to Betfair's two million registered customers before the end of the
second quarter, with the remaining games to follow in the third and fourth
quarters of 2009.
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The games will be made available to Betfair through Orbis Technology's Fixed
Odds Games (FOG) platform. CryptoLogic announced a deal with Orbis in December
2008 as part of its successful strategy to expand its channels to the Internet
gaming market.
"CryptoLogic's new relationship with Betfair is excellent proof of the
potential of our ‘build once, license often' business strategy," said Brian
Hadfield, CryptoLogic's President and CEO. "CryptoLogic's branded slot games are
both popular and profitable, and today that leads yet another top global gaming
brand to join CryptoLogic's growing list of customers."
Since pioneering the first successful online betting exchange in 2000,
Betfair has grown to process more than six million transactions a day. Betfair
enables its two million customers to choose their own odds and bet even after an
event has started. The company's portfolio of innovative products includes
casino games, exchange games and poker. Betfair is also highly accomplished in
signature platform development and exchange technology, having launched three
applications: Betfair Poker, Tradefair and Betfair Predicts.
Betfair has been very pleased with its partnership with Orbis, through which
it has delivered the increasingly popular Betfairarcade.com and Quickplay games.
The CryptoLogic products will sit online beside the 75 games already delivered
in the Arcade. Over £7m is currently paid out to customers in winnings every
week.
"Betfair is excited to make CryptoLogic's casino games available to our two
million registered customers," said Albert Tapper Head of Arcade / XG. "Betfair
is all about offering customers unprecedented choice, value and control, and
CryptoLogic's market-leading slot games will add to that experience."
CryptoLogic and Betfair have worked together in the past, dating back to 2004
when Betfair launched www.betfairpoker.com using software licensed from
CryptoLogic's subsidiary, WagerLogic Limited.
Betfair has twice been named the United Kingdom's "Company of the Year" by
the Confederation of British Industry and remains the only betting companies to
win two Queen's Award for Enterprise.
"This deal strengthens CryptoLogic's leadership in slot games, and
illustrates why we're the partner of choice for so many of the world's largest
gaming operators," said Justin Thouin, CryptoLogic's Vice President.
Read our
Betfair Casino Review (powered by Chartwell).
Click here for a list of our featured
Cryptologic Casinos.
(No US players allowed.)
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