Betfred Launches New Mobile Casino - 12-19-11

December 19 - Betfred, which considered to be one of the foremost bookmakers in the UK, has announced it has updated its mobile sports book offering as well as launched a new mobile casino.

The revamped Betfred mobile sports book boasts a new look and feel, with fresh new graphics and far more user-friendly features including quicker access to betting markets and odds.

Betfred's launch of a mobile casino is a welcome addition to the fast growing mobile gambling industry, with sports slots and table games from top-rated online casino software games provider, International Game Technology (IGT).

Said Managing Director of Betfred, Chris Sheffield: "Betting on the go is now even easier and with up to 30% of all our bets taken on mobile, this figure will only get higher in 2012. We now have one of the best mobile offerings in the market, and coupled with Betfred Mobile Casino, it is great news for punters."

The new mobile platform, Betfred.mobi, can be accessed directly, or players in the UK can text PRESS to 89660, which will generate a link that will be texted back to them.

Another option is to access the new Betfred mobile application through the Apple iStore.

IGT Games Perfect for Betfred Mobile

The Executive Vice President of New Media at IGT, Gideon Bierer said about the new mobile platform: "We are delighted to be working with our long standing partners Betfred.com to supply our mobile games to their customers. We see mobile as a huge growth area in eGaming and our casino games are perfectly suited to enable Betfred.com to grow their mobile business."

Gibraltar-licensed Betfred.com offers a wide range of online gaming options, including an online sports betting, casino, bingo, poker and games. The site is also the sponsor of the World Snooker Championships, which are held every year in the English city of Sheffield.

Betfred also recently launched its first TV campaign for their casino and games product on SKY TV. The group has already been advertising for a year on Sky for their sports betting offering, featuring Soccer AM's Helen Chamberland, however this is the first time Betfred's online games and casino package is being advertised.

"We wanted to make punters aware that we have a far bigger offering than just sports betting and we have some of the best and instantly recognizable branded games and slots such as Monopoly, Deal or No Deal and Gladiator, as well as offline favorites like Rainbow Riches and Cleopatra," said the group's Commercial Director, Rakesh Chablani. "There are currently over £3 million worth of jackpots on offer and we even have real dealers in the live casino."

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