CryptoLogic Teams Up With Land Based Slot Developer - 11-08-08

November 8 - CryptoLogic Limited and Nextgen Gaming, a world leader ion slot games development for the international land-based gambling industry, have signed a multi-year cooperative development agreement.

Under the deal, Nextgen will develop custom games for Cryptologic, and will provide branded games to them on an exclusive basis. In addition, NextGen will use its distribution muscle to  distribute CryptoLogic's games to the world's top online and land-based operators. Next Gen has relationships with the top land based slot machine developers and operators..

The real purpose of the deal is to ensure that the big brands in land based gambling consider Cryptologic as a partner when they take their brands to the Internet.

"For CryptoLogic, this is a most significant and unique strategic partnership – one that gives us new access to one of the industry's broadest, deepest and most successful distribution networks," said Brian Hadfield, CryptoLogic's President and CEO. "This will allow CryptoLogic to deal with the best brands, develop the best games, and deliver the best experiences to players around the world – whether they're on land or online."

"Branded content in gaming is powerful, because it combines a familiar theme with an exciting new experience," said Matt Davey, CEO of NextGen Gaming. "In selecting CryptoLogic as our Internet gaming software partner for branded content, NextGen has chosen a pioneer, an innovator and a leader. It's a powerful partnership that promises both performance and profitability."

CryptoLogic and NextGen have already developed a working relationship in co-developing games such as the the world-famous Marvel Super Heroes, Street Fighter II, and the highly anticipated King Kong. CryptoLogic lead the wave of known game brands licensed as slot machines when it developed Bejeweled, Cubis, and Jewel Quest. Their alignment with content providers is designed to position them in a global market.

"In 2008, CryptoLogic has shown innovation not just with its games, but also with its partnerships," added Justin Thouin, CryptoLogic's Vice President of Product Management and Business Development. "With a partner like NextGen - who knows the industry like very few others, and who has a distribution network like few others – CryptoLogic will take its software to new people and new places. With this agreement, CryptoLogic cements its position as the undisputed leader in the provision of branded content in the online gaming space. We can now offer the best games, and the broadest distribution network with our ability to tap into all of the online and land based partnerships that CryptoLogic and Next Gen have established."

Click here for a list of top Cryptologic casinos.

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