November 8 - CryptoLogic Limited and Nextgen Gaming, a world leader ion slot
games development for the international land-based gambling industry, have
signed a multi-year cooperative development agreement.
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Under the deal, Nextgen will develop custom games for Cryptologic, and will
provide branded games to them on an exclusive basis. In addition, NextGen will
use its distribution muscle to distribute CryptoLogic's games to the
world's top online and land-based operators. Next Gen has relationships with the
top land based slot machine developers and operators..
The real purpose of the deal is to ensure that the big brands in land based
gambling consider Cryptologic as a partner when they take their brands to the
Internet.
"For CryptoLogic, this is a most significant and unique strategic partnership
one that gives us new access to one of the industry's broadest, deepest and
most successful distribution networks," said Brian Hadfield, CryptoLogic's
President and CEO. "This will allow CryptoLogic to deal with the best brands,
develop the best games, and deliver the best experiences to players around the
world whether they're on land or online."
"Branded content in gaming is powerful, because it combines a familiar theme
with an exciting new experience," said Matt Davey, CEO of NextGen Gaming. "In
selecting CryptoLogic as our Internet gaming software partner for branded
content, NextGen has chosen a pioneer, an innovator and a leader. It's a
powerful partnership that promises both performance and profitability."
CryptoLogic and NextGen have already developed a working relationship in
co-developing games such as the the world-famous Marvel Super Heroes, Street
Fighter II, and the highly anticipated King Kong. CryptoLogic lead the wave of
known game brands licensed as slot machines when it developed Bejeweled, Cubis,
and Jewel Quest. Their alignment with content providers is designed to position
them in a global market.
"In 2008, CryptoLogic has shown innovation not just with its games, but also
with its partnerships," added Justin Thouin, CryptoLogic's Vice President of
Product Management and Business Development. "With a partner like NextGen - who
knows the industry like very few others, and who has a distribution network like
few others CryptoLogic will take its software to new people and new places.
With this agreement, CryptoLogic cements its position as the undisputed leader
in the provision of branded content in the online gaming space. We can now offer
the best games, and the broadest distribution network with our ability to tap
into all of the online and land based partnerships that CryptoLogic and Next Gen
have established."
Click here for a list of top
Cryptologic casinos.
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