September 4 -
Fortune Affiliates is the first Online Gambling affiliate
program to receive the new eCOGRA "Affiliate Trust Seal". eCOGRA, the
independent, non-profit standards authority of the online gaming industry,
oversees fair gaming, player protection and responsible operator conduct. Just
as the organization's Safe and Fair Seal has identified the most reputable
online casinos and poker rooms, the new eCOGRA Affiliate Trust Seal now
recognizes affiliate operators that observe the same standards of fairness and
excellence. Fortune Affiliates was awarded the Seal after a thorough audit and
on-site inspection.
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"We are extremely honoured to receive the very first Affiliate Trust Seal,"
said a spokesman for Fortune Affiliates. "The process was a tough one, but as
our Affiliates have always known, we have always held ourselves to very high
standards."
Fortune
Affiliates is one of the largest, oldest, and most respected groups in the
Microgaming family, and fully deserving of being the first affiliate program
awarded with the prestigious eCOGRA seal."
Like eCOGRA's accreditation process for gambling site operators, the new
service introduces detailed best business practice standards for affiliate
program companies, backed by a strict inspection and monitoring system and the
display of the new eCOGRA Affiliate Trust Seal.
To display the new Seal, affiliate programs must demonstrate that their
program establishes, enforces and monitors best practice standards.
Specifically, they must show that they calculate affiliate revenue accurately
and make payments promptly, and that they have controls in place to accurately
link players to affiliates.
Fortune Affiliates, which administers thousands of affiliate marketers of the
Fortune Lounge group of casinos, poker and bingo rooms, was chosen to
participate in a pilot project with eCOGRA during its year of study and
standards development. The new standards, which underwent an extensive on-site
audit and inspection during the Fortune Affiliate pilot project, are a set of
generally accepted principles (eGAPs) for online casino and poker room
affiliates.
Although there are others monitoring affiliate programs, eCOGRA provides the
most public, structured and formal on-site approach and ensures adherence to
consistent standards through regular monitoring and full annual reviews carried
out by highly qualified inspection and auditing compliance teams.
"The eCOGRA Affiliate Trust initiative is more about actually going and
visiting the management and operations of affiliate programs, gaining direct
access to check relevant player and affiliate data to ensure that affiliate
members are being treated fairly," said eCOGRA CEO Andrew Beveridge.
About Fortune Affiliates
Fortune Affiliates is an online gaming affiliate program offering above-average
commissions for player recruitment, cutting-edge promotions, detailed reports
and tracking, and world-class support. Established 7 years ago, Fortune
Affiliates has earned a reputation for building strong and trustworthy
partnerships. They were the first to receive the eCOGRA Affiliate Trust Seal and
are a gold member of the Association of Players, Casinos and Webmasters.
About Fortune Lounge
Fortune Lounge is one of the longest running casino groups on the web today.
Fortune Lounge includes well-established and recognized brands like Platinum
Play, Royal Vegas and Vegas Palms as well as PokerTime.com, Platinum Play Bingo
and Royal Vegas Mobile. Multiple currencies are supported including USD, CAD,
GBP and EUR and languages available include English, Italian, Dutch, Portuguese,
French, Greek, Russian, Spanish and German. Read our full review of the
Fortune Lounge Group and all of their casinos.
About eCOGRA
eCOGRA is a non-profit London-based organisation that sets online casino and
poker standards and provides an international framework for best operational and
player protection practice requirements, with particular emphasis on fair and
responsible gambling. These are enforced through inspections and reviews, and
continuous monitoring. Accreditation is open to all software companies and their
operators. Accredited companies are entitled to bear the "Safe and Fair" seal,
indicating to players everywhere that all operational systems and games are fair
and continuously monitored to consistently high standards. After a year of
research and development, the organization has just launched the Affiliate Trust
Seal program that recognizes casino and poker affiliates that adhere to the same
high standards.
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