January 24 - The first comprehensive picture of the 'average' online gambling
enthusiast emerges today
from a huge new research project involving nearly 11,000 players from 96
countries. The 'eCOGRA Global Online Gambler Survey' was released today...
The survey was undertaken by the Betting and
International Gaming Research Unit at Nottingham Trent University, is the
largest study to date into player behaviour and attitudes to the industry.
One of the most surprising findings to emerge is that although playing for
money was important in terms of making games entertaining, overall, the majority
of gamblers appear to not be playing to win money long-term – it's more about
the entertainment. When players across all forms of gambling were asked why they
gambled online, answers such as 'to relax', 'for the entertainment and
excitement' or 'to relieve boredom', heavily outweighed 'to make money' or 'to
win', highlighting that online gamblers view their pastime as simply another
form of leisure activity.
The Average online POKER PLAYER is likely to:
- Be male (73.8%)
- Be aged 26-35 (26.9%)
- Play 2-3 times per week (26.8%)
- Have visited more than 6 poker sites in the preceding three months (25%)
- Have played for 2-3 years (23.6%)
- Play for between 1-2 hours per session (33.3%)
- Play one (24.1%) or two (24%) tables at a time
- Play both cash games and tournaments (34%)
- Play at big-blind (minimum stake) levels of 25p to £1.00 (61.2%)
- Play with 6-10% of their bankroll at a table at any one time (23%)
The Average online CASINO PLAYER is likely to:
- Be female (54.8%)
- Aged 46-55 (29.5%)
- Play 2-3 times per week (37%)
- Have visited more than 6 casinos in the preceding three months (25%)
- Have played for 2-3 years (22.4%)
- Play for between 1-2 hours
Most importantly, the survey deals with many issues related to player
perceptions on safe and far gambling. Click here to download the full survey ion
PDF format.
About eCOGRA:
eCOGRA, the independent standards authority for the online gambling industry,
is committed to protecting online casino and poker players around the world. The
non-profit organization addresses the most important issues to players: fast
payouts, fair gaming, responsive and efficient service and responsible operator
conduct. eCOGRA provides an international framework of best operational and
player practice requirements enforced through inspections, reviews, and
continuous monitoring. To date, 112 sites comply with these requirements and
have been awarded the coveted "Play It Safe" Seal that identifies to players the
safest online gambling sites on the Web. For more information on how eCOGRA is
constantly improving standards in online gaming for players everywhere, go to
eCOGRA.org
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