January 29 -
The award winning
Ladbrokescasino.com today announced that it's launching a
ground breaking casino offer, welcoming all new players to the casino with £50
worth of free chips, no deposit required.
The launch of this extraordinary casino promotion is backed by a £2.5m
multi-channel marketing campaign, which will see the return of Ladbrokes'
thrill-chasing Lemur in a TV ad directed by Scott Lyon and created by M&C
Saatchi.
The campaign will be supported through various advertising channels including
online and at sports grounds.
Speaking about the campaign, Charlie Goodenough, Head of Marketing for
Ladbrokescasino.com, said:
“We're welcoming new players to Ladbrokescasino.com, with the best casino offer
by a mile. By offering £50 of free chips, we're smashing any new customer
promotion currently offered elsewhere, and giving these new players a fantastic
opportunity to experience the thrill of casino gaming.”
The ‘Hide and Seek with Ladbroke's giant Sifaka Lemur' TC campaign was Directed by
Scott Lyon and created by M&C Saatchi. The whacky ad shows that you don't
need to go to the extreme lengths of playing hide and seek with an oversized
lemur to get your thrills (go figure). Simply go to Ladbrokes and get your
kicks.
Ladbrokes Casino is powered by
Microgaming and boasts over 400 games. The casino won our Best Slots Casino" award in our
2009 Online
Gambling Awards for
their amazing range of slots and fantastic promotions for slots players.
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