Money Drop Game Launched at 888.it - 01-20-12

January 20 - Leading online gaming company, 888.com and Endemol, the leader in development of branded games have partnered to launch the online branded game, The Money Drop at 888. The game is now live at the Italian site, 888.it.

The Money Drop is a branded game based on the television program, The Million Pound Drop that is playing on UK television on Channel 4 at the moment. The game joins Affari Tuoi, which was the first game that Endemol launched for 888 Italy and which went live in autumn 2011.

The Money Drop was described in the press release as a nail-biting addition to TV game shows that allows players to enjoy the excitement at home and online at the same time. The game has previously been launched in more than 17 different countries, including the US, Albania, Australia, Brazil, Germany, Greece, Hungary, Israel, Italy, Kazakhstan, the Netherlands, Poland, Russia, Spain, Turkey and the Ukraine.

The Money Drop is a multi platform game show that offers a high stakes event with the chance to win big or lose it all. Viewers at home are able to play along with players with virtual money. Players are presented with a million in cash at the beginning of the game and need to answer eight questions in order to be able to take the money home.

The game is played with four trapdoors that hold the answers to each question. The contestants need to place their money on one of the answers or they can spread the money across the trapdoors. If they are wrong, their money will fall through the trapdoor and will be lost.

More about 888.com and Endemol

The 888 brand offers an online casino, online poker room, online sportsbook and online bingo. It supports play in multiple languages including English, Spanish, Danish, French, German, Italian, Polish, Portuguese, Romanian, Russian, Swedish and more, making is accessible to players from around the world. It offers a great range of games and is licensed and regulated by the government of Gibraltar and is certified by eCOGRA for safe and fair gaming. 888Poker offers a range of games and events, including hot tournaments and games to suit all different skill levels.

Endemol Games is a leader in the development of branded TV show games. The company is building an exciting and comprehensive portfolio of games that are available around the world.

The Money Drop is the latest addition to these two leading gaming companies' portfolios and can be played live now at 888.it.