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Online Casino Acquisitions In The Spotlight - 04-10-06


April 10 - April has kicked off with a series of online casino acquisitions. Two large Microgaming groups have each acquired an established online casino in what looks like very positive moves. All this activity is line with analysts predicting a lot of consolidation and corporate activity this year...

The latest activity involves three established Microgaming Groups: Casino Profitshare, Ad Riches and Casino Rewards.

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Casino Profitshare have purchased Nostalgia Casino from the Adriches group, which seems like a logical progression as they have been managing the casino since late last year. Casino Profitshare in our opinion operate some of the most well run online casinos like Music Hall Casino and Golden Reef Casino.

The other Adriches casino, Phoenician Casino, has been sold to Casino Rewards, itself the Microgaming operator with the most brands (including Blackjack Ballroom and Golden Tiger casinos.)

In a somewhat peculiar move, Casino Profit Share have sold Aztec Riches Casino and Aztec Riches Poker to the Casino Rewards group. This will bring the total casinos owned by the Rewards group to 12, with four poker rooms, after this group also purchased all of the Captain Cooks Casino brands earlier this year. We are rather surprised by this move, as Aztec Riches has been one of the most solidly performing Microgaming casinos for a long time. I guess we'll never really know the rationale behind all of these deals.

In other news the Palace Group, who operate brands like Spin Palace casino, have concluded the integration of the casino that they purchased from the Leisure group, including Mummy's Gold Casino and Piggs Online Casino.

We'll keep you up to date on the latest corporate activity in the online gambling sector, and there is sure to be more in the near future.


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