May 17 - A group of accounting, legal and consulting professionals will be
joined at the London Stock Exchange by 10 prominent online gambling operators to
define "KPI's", that will help public investors in analyzing gambling
investments...
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Members of the media and financial analysis community will attending the
summit to be jointly chaired by representatives from accounting, legal and
financial firms Baker Tilly, Canaccord Adams and Berwin Leighton Paisner.
These firms have all been actively involved in the online gambling sector.
The aim will be to define and agree a list of KPIs (Key Performance
Indicators). The discussions will involve important issues such as turnover,
customer life cycle, customer lifetime value and active players. There will also
be other meeting prior to the summit to define further KPI's.
The outcome of the Summit will be made publicly available to accountants and
listed online gambling companies who may wish to use them when reporting
financial results.
Stakeholders have commented that with the growth and maturatio0n of the
online gambling sector, the time has come for leading participants to agree on
common standards for measuring performance. This will help investors make
informed decisions.
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