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PPR Reports An Increase In Online Gambling Cross-Selling - 07-23-09


July 23 - The percentage of poker players that gamble for real money on other forms of online gambling has more than doubled over the last two years according to new independent research.

The research was performed by Poker Players Research (PPR), and shows that 42% of the 20 million online real money poker players now partake in other forms of online gambling, compared to 20% two years ago.

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The PPR also reports most of this growth is coming from outside of the United States, where growth appears to have stalled, which is believed to have been a result of the Unlawful Internet Gambling Enforcement Act.

In fact, 55% more online poker players outside of the United States now engage in other forms of online gambling. Growth appears to be strongest in France, Germany and Scandinavia.

Most of the growth is in sports betting, which is now performed by 28% of poker players, and 10% of these are betting at least weekly. Blackjack is the second most popular, now played by 27% of poker players.

PPR apparently are looking to expand their research to other online gambling verticals this year.


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