UK Bookmaker Launches New Playtech Casino

May 15 - NICOSIA, Cyprus - Playtech, a leading online casinos and gaming software development company, together with Bet365, a leading global gaming group, have announced the launch of Bet365 online casino. Bet365 has been a hugely popular global online sportsbook.

A great feature of the casinos is that existing sportsbook customers can use the same account to log on at the casino and transfer funds.

This version of the Playtech software has been customized specifically for sports betting operators such as bet365. It includes a virtual horse racing game, a number of new "fixed odds" games, instant-play games and an interface to integrate live scores and live sports betting lines. The fixed-odds games should be particularly popular and include familiar pub games such as  Darts and Soccer Penalty Shoot out, and good old street games such as Rock-Paper-Scissors and Heads-or-Tails.

John Coates, Chief Executive Officer of the bet365 Group Limited commented: "We chose Playtech after carefully looking at all of our options in the online casino market. The software impressed us, as did their ideas and strategies for the future. Their openness to work closely with us to facilitate seamless integration with the sports book was very important."

Iris Toledano, a director at Playtech, agreed with this: "We found a partner with clear vision and a large successful operation in bet365. We believe the offering allows them to add more value to their customers."

Playtech is expected to announce more strategic partnerships with established UK bookmakers over the coming months. This is clearly in line with their intention to establish a foothold in the land based gaming market.

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