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US Land Casinos Look Towards The Net - 03-23-09



March - 23 Richard Hauser, an expert in the gaming industry, is of the opinion that the big land casinos will use their brand power to leapfrog the current online casino operators.

Many of the big groups have built new resorts that aren't delivering them results and according to Hauser this is raising the profile of Internet gambling ad they look for new sources of profits.

He also said that the big casino corporations will try to dominate the industry, and would want to see a change in current gambling legislation in the United States.

The American Gaming Association, an advocate that represents most Nevada and New Jersey casinos is reported to be changing their views on online gambling. Until recently they had been totally opposed to any form of online gambling in the US. They are now reported to have indicated support for licensed and regulated Online gaming in the USA.

Rumors are doing the rounds that the land based operators will use their deep pockets to start lobbying for regulated online gambling.

If regulation comes into effect that large groups will in all likelihood try to acquire existing operators to kick start their business. There is also the issue of trade agreements and how that would affect the licensing of European betting companies in the US. 

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