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william hill australia betting system


William Hill Australian Betting System Causes Controversy - 07-08-15

September 8 - William Hill's controversial Click to Call betting system has managed to irk Australia's betting authorities, but the gambling giant is adamant that it is operating within the framework of the country's betting laws.

According to William Hill, reporting on its interim results, its betting division Down Under has seen wagers triple since the introduction of Click to Call.

The mechanism essentially allows customers to connect to live betting markets by activating their device microphones.

Australia's betting laws prevents players from placing live bets from any method except phones. Click to Call by William Hill circumvents the law by checking to see if the player has the device microphone switched on. If they do, William Hill considers it to be a phone call and therefore not breaking any law.

However, the Federal Police has said that it will probe Click to Call. William Hill's group Chief Executive Officer, James Henderson, said that "the Australian Communications and Media authority has referred the product for review, but we have every confidence in our product, so we have made it available across all our platforms."

Plans to Enhance Click to Call

William Hill has so much confidence in its product that Henderson said that the group was willing to spend $19 million to expand and enhance Click to Call.

"If indeed, as I expect, and Click to Call takes off and the platform - can take all the breadth and depth of content for online, then we can review the marketing budget at that time to see whether we can maximise that," he said.

Henderson said that Click to Call is an extension of its legal phone betting service. "Click to Call is compliant," he said. "We are confident with the legality of the service and have obtained senior counsel advice to confirm this."

How Other Gambling Companies Operate

Interestingly, Ladbrokes was also faced with criticism of a similar system in Australia, and as such suspended services in July on its own free will.

A number of other major international and local gambling companies have opted to keep out of the game for now to see how the William Hill case proceeds with authorities.

Bet365's BetCall, a similar system, continues to operate in Australia.

The Australian Communications and Media authority said that, based on information, "these new services do not appear to involve the service provider [William Hill] dealing with customers using a standard telephone service."

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